Bear Springs Hotel
Partnered with Yaamava' Resort and Casino At San Manuel creative manager to plan and execute a captivating branding experience for Bear Springs Hotel, leading the project from initial concept through a successful grand opening. Deliverables included brand identity design, Logo design, brand guidelines, property-wide signage, and marketing collateral. The visual identity embraces a natural, organic aesthetic anchored by a bear motif that pays tribute to the mountainous Big Bear region of California, part of the ancestral homelands of the San Manuel Band of Mission Indians.