Bear Springs Hotel
Partnered with the Yaamava' Resort & Casino at San Manuel creative manager to develop the brand identity for Bear Springs Hotel, from concept through grand opening. Deliverables included visual identity, logo design, brand guidelines, signage, and marketing collateral. The identity embraces a natural, organic aesthetic anchored by a bear motif honoring the mountainous Big Bear region of California, part of the ancestral homelands of the San Manuel Band of Mission Indians.